Sunday 9 November 2014

Foundation 101: Choosing the right shade...

When choosing a foundation a lot of people will simply go into a shop and try a colour on the back of their hand, etc to see if it's a good match and then buy it. Sometimes this can work but more often than not when you try the foundation on you will find that it isn't quite right. 

If you take the time to study the tones and colouring of your skin there is a very simple and effective technique that can help save you money and look amazing and I am going to share it with you...

Spend the time getting to know your own skin's undertones. The skins undertone is the natural tone of your skin that will never change, your skin can appear lighter or darker over the years due to environmental factors but your undertone will remain the same.




Those with a cool undertone will have a pink or rosy tint and lighter skin tends to burn easily when exposed to sun. Foundation shades such as natural, beige or cocoa would be recommended.





Those with a warm undertone will have a golden or olive tint and tends to tan easily when exposed to sun. Foundation shades such as golden, tawny, honey or chestnut would be recommended.


If you are unsure what your skin undertone is please check out my guide here.

So now you have a rough idea of what shades you should be looking at to match your undertone you can have a little fun testing different shades using samples. 

Pick out a colour that you think will work best for you and then pick out the shade directly to the left and right (one shade lighter and darker), once you have these three shades go to a mirror and swipe a strip of each along your jawline (by testing on your jawline you will ensure that you are buying a shade which will match your neck and decolatage). 

The shade that disappears first is the front runner but you will need to go outside into natural light and have a look in a compact mirror before being absolutely sure – if the foundation is still gone it's the perfect colour for you. Remember, shops are lit to encourage you to buy products, so it is important to check the foundation in natural light as that is the everyday light that you spend your time in.

And there you have it... if you follow these steps you should have no problems finding the perfect foundation colour for you.

If you have already found the perfect foundation colour for you but are unsure about the formulation and want to change the brand, there is a funky little website that may help – With Findation you simply enter the brand, name and shade that you normally wear (it is recommended that you input 2 for more accurate results) and it will give you recommendation based on the colour match.


If you want to know more on finding the perfect foundation formulation for your skin type please check out my next instalment by subscribing, you'll then receive a notification when it is posted.


1. Photo credit: Jeff Howard / Foter / CC BY-NC-SA
2. Photo credit: Horustr4n / Foter / CC BY
3. Photo credit: zanaceabuna75 / Foter / CC BY
4. Photo credit: birdfarm / Foter / CC BY-NC

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